Caitlin Roach
Lead/Senior Product and Service Designer

I'm a Product and Service Designer with over 10 years of experience who is passionate about creating designs and experiences that improve lives. I design services and experiences for Cloud, AI, Public Safety, and Emerging Technologies in the Public and Private Sector.

Ask me about:
Product and service strategy, Team culture, Design systems, Collaboration and team processes, Design advocacy, Figma and learning new tools, Mentorship, Transitioning from visual to product and service design
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TPXimpact

Senior Interaction and Product Designer
Supporting organisations in the public, private and charity sectors to design and build better services.
Contact me to learn more about my work at TPXimpact
Team processes
Product design
Service design
User research
UX design
Client upskilling
GDS
Design for mental health
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RapidDeploy

Senior Product Designer
Innovating in the emergency dispatching and public safety space
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Public safety
Concepting
Design systems
Team processes
Digital products
User research
Visual design
UX design

IBM Research, Emerging Tech

Senior Product Designer
Exploring the application of new technologies developed by IBM researchers
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Emerging tech
Digital products
AI
Team processes
Quantum
Concepting
UX design
IoT
User research
Visual design
Chatbot design
Packaging design

IBM Watson

Product Designer
Designing products that
enable the use of AI
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AI
Digital products
Concepting
Team processes
Visual design
UX design
Chatbot design

IBM Cloud

Visual/UX Designer
Foundational experiences created early in the reimagining of IBM’s cloud computing platform
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Digital products
Cloud computing
Visual design
UX design

SCAD

Student
Projects that I still enjoy sharing from my time at the Savannah College of Art and Design, where I majored in Graphic Design
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Branding
Digital products
Cloud computing
Visual design
UX design
Environmental design